Tools not Toys

In 2002 I worked as a sales representative for a company called Nextel selling wireless phones to business owners and their teams.  In addition to the walkie-talkie feature that Nextel was famous for, the phones also included early forms of texting and mobile internet services.  One of the primary ways I would communicate to prospective buyers that the Nextel phone was different than what was sold in the many cell phone stores was to say “this is a tool not a toy.”

Today’s “Smart Phones” have combined the tools and toys into one device.  Unfortunately for most business owners, the device that is supposed to be a tool that keeps us on top of things usually ends up keeping things on top of us. In the connected world we live in, the temptation and customers expectation is to be always available.  As a Business Coach, the number one issue that I have heard from clients, regardless of industry, is that they have a hard time unplugging and finding “balance” in life outside of business.  

Over the last few years I have decided that I would rather be worth waiting for than always available.  I have been testing some different tactics with my own phone to make it more of a business tool and less of a toy.  The goal of this blog is to share tips and resources to help other business owners who struggle with the same challenges.  As business owners we must take the lead in developing ways to tame the technology trap so we can make a living and still have a life.   After all wasn’t that one of the reasons we started our own business in the first place?  I invite you to join me on this journey.

Mike Cook

Mike Cook - Business Coach, 137 Laxton Road, Lynchburg, VA, 24502

Follower of Christ, Husband, Father, Business Coach & Motivational Teacher.